Welcome to DDB UK's Scientist in Residence blog.

In September 2010 we announced the appointment of Dr Daniel Müllensiefen, Lecturer in the Department of Psychology at Goldsmiths, University of London, as our Scientist in Residence, a global first in the advertising sector. Dr Müllensiefen will be based at the DDB offices for several hours each week, offering expert input on a wide range of subjects including the evaluation of client campaigns.

Wednesday, 15 September 2010

Financial Times covers DDB's Scientist in Residence

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